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Layton woman to compete in Eco-Challenge 2008 By ROBERT JOHNSON Standard-Examiner staff Layton -- Aly Fronk, 29, of Layton, has been selected to compete in the Eco-Challenge 2008. She was chosen as one of eight competitors out of an estimated 3,500 applicants worldwide. The Eco-Challenge 2008 is a 204 mile bicycle and kayak race from Government Camp on Mount Hood to the shoreline of Astoria, Ore. The six-day event will take place April 14-19 and will be filmed for television. Director Mo Martinez said the show will likely air this fall on the National Geographic Channel. Applicants for the race submitted a resume and photos to be considered for the race. This new, spinoff event with a slight name change will focus more on "eco awareness," according to Martinez. The group of fitness model competitors will wear wireless microphones to talk about environmental issues as they bike and kayak. The actual racing will not take six days to complete, but more time was needed to set up for filming the event according to Martinez. The women will be split into two teams of four to compete against each other. Fronk grew up in North Ogden and graduated from Weber State University with a communications degree. She currently works as a fitness model, spokesmodel and stock trader. In September, Fronk was the winner of the 2007 Freestyle Fitness competition, a mix between fitness events and swimsuit modeling. In 2004 she was named Ujena Model of the Year and took first place in the Ujena Fitness Challenge and Talent Challenge. Fronk was the first model ever to win all three events. Photographs of Fronk have been on the covers and pages of several fitness and bodybuilding magazines nationally as well as advertisements for Nordic Track and Reebok. Fronk said she's never been in a kayak before but is an experienced bike rider. "My background is I've always done anything athletic," Fronk said. "As far as doing strenuous activity, I'm fine." Fronk is excited to let people know there are simple and small things they can do to help the ecosystem. She decided to compete in the challenge for the opportunity to give back to the environment and to get television exposure for her modeling career. "I think the fact that there are really pretty models will bring in a lot of male viewers," Fronk said. Story Photos Click to enlarge Click to enlarge Story Tools Printer Friendly E-mail This Article Text: bigger | smaller Promote this story...

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Marietta & Garden Botanika Sponsoring the 2008 Eco-Challenge February 20, 2008 Cortland, NY - Marietta Corporation is pleased to announce that we will be co-sponsoring the Eco-Challenge 2008 to be held April 14-19, 2008 with one of our brand partners, Garden Botanika. This 6-day event will be filmed and documented covering ecological issues that directly impact our surrounding areas and relative to all existence here on planet earth, covered on national television, and in the media around the world, the Eco-Challenge is one of the biggest events focused on the environment in the world. The event consists of eight female sports models competing in an adventure race while documenting significant eco-awareness along their 200+ mile journey from Mt. Hood to the pacific shores of Astoria, Oregon. The key objective of the event is to provide environmental recognition, awareness, solutions, and ultimately education that will be distributed via Blu-ray DVD to classrooms, public access networks, and cable networks. For more information on Eco-Challenge 2008, please visit http://eco-challenge2008.com.

4/24/2008 8:00:00 AM  Eco-Challenge 2008 was filmed April 14 to 19, when the teams arrived at the Columbia River Maritime Museum for an Earth Day celebration and awards ceremony. Look for updates in Coast Weekend on when and where to view the finished documentary. Find more information at http://www.eco-challenge2008.com/   LIFESTYLE: Eco-Challenge offers a vision of a model world By JULIA MABRY Coast Weekend "We all have to do our part," says Aly Fronk, former full-time model turned independent contractor teaching people how to trade in the stock market. She's not talking about investing, or the best way to wear Lycra. Fronk is one of eight competitors in the Eco-Challenge 2008, and she's talking about the environment. "This is our world." The Eco-Challenge is the brainchild of Mo Martinez, who used to film sports events and produce promotional videos. Under the slogan "One mountain, one giant river and eight women who race to save the planet," he is filming two teams of competitors as they bike and kayak their way from Mount Hood to Astoria. Martinez plans to turn the footage into six half-hour segments of a TV documentary. During the race, the "girls," as he calls them, will be delivering "eco-awareness" messages and provide solutions for viewers. They test water quality en route, receive lessons on environmental issues and paddle and pedal until they reach the coast. It never hurts to be pretty, and if you're going to be on TV, you'd better be gorgeous. The athletes participating in the event certainly are - but that doesn't make them any less athletic, or less sincere about their message. "I've always been an advocate for the environment," says Fronk. Krystal Gibson, an international marketing student at Portland State University and Hooters bartender, is excited about doing her part. "I like what we're trying to accomplish, raise awareness about the environment," she says. She's also excited about the race itself. "I like to say: I did it." Wednesday morning, April 16, after a day of kayaking from Chinook Landing to Jantzen Beach, Fronk is a little sore. She's used to biking. "The kayak is a little more intense," she says. "Miles on a kayak seem a lot farther than miles on a bike." Two escort vehicles and a helicopter accompany the competitors. During the road stretches on bikes, they are wired with microphones. "Things are going great," says Martinez. There have been no injuries so far and the camera is doing its job. He picked the competitors for their athletic backgrounds (and screen appeal, no doubt), then randomly divided them into two teams, Team White and Team Red. How much of a competition this really is isn't clear. "There's no timing," says Martinez. "It's more catching the footage we need." But Fronk insists that they are racing, speeding along in their kayaks, paddling hard to a relay point before switching off with team members. "They're kind of keeping us in the dark about a lot of things," admits Gibson. Will this be a reality-TV show, where in the end, as the slogan states, one team will actually save the planet? Or will it be, as Martinez puts it, an educational documentary that combines sports with "eco awareness?" Either way, the eight competitors are all winners: "I've learned quite a bit," says Fronk.

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